Startup Effectiveness Index – Measure, Improve Effectiveness & Longevity of Your Startup

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It’s a well-established fact that startups face an uphill battle when it comes to achieving success. In fact,  as per CB Insights, startup failure rates have increased in recent years. And while there are many factors that can contribute to a startup’s demise, one of the most important which gets missed is startup effectiveness.

Effectiveness is basically the ability to produce the desired result. And for startups, the desired result is usually creating customer value & capturing it (profitability). But achieving both of these, is an iterative & synchronized process between 3 key attributes – Leadership & Culture, Network & Partnerships, and Change readiness. In fact, going beyond certain thresholds & constantly iterating to improve on these attributes generally results in improved product/market fit, customer acquisition, and operational efficiency.

Key Attributes of Startup Effectiveness:

  • Leadership & Culture: This attribute measures the proactive & adaptive capacity of a startup created by its Leadership & Culture. Within it, it includes sub-attributes of Leadership, Employee Engagement, Decision Making, Innovation & Creative Problem solving, & Situational Awareness.
  • Network & Partnership: This attribute measures the internal & external relationships fostered and cultivated by the Startup to leverage its endeavors. Within it, it includes sub-attributes of Effective Partnerships, Knowledge Leverages, Breaking the Silos & building internal capabilities & capacities.
  • Change Readiness: This attribute measures the direction, alignment, cascading it across the organization, along with culture to enable the startup to be change ready. Within it, it includes sub-attributes of Purpose, Proactive postures, Planning & Strategy, & Stress testing plans

Why measuring effectiveness for startups is critical?

Startups typically have limited resources. This means they can’t afford to waste time or money on activities that don’t directly contribute to their bottom line. Second, startups have a limited window of opportunity to make an impact. They need to be able to hit the ground running and quickly scale their business in order to stay ahead of the competition.

Why is being an effective startup so important?

The simple answer is that it allows you to achieve your goals quicker and with less wasted effort. But there is more to it than that. Being an effective startup also gives you a competitive advantage. In the hyper-competitive world, the ability to move quickly and efficiently towards your goals can be the difference between success and failure.

Take The Brew’s Startup Effectiveness Index to measure & improve your startup’s effectiveness.

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VAT is not included in our product prices. As most The Brew’s clients are businesses, they do not owe VAT and thus we charge the listed flat price. VAT is still due for Customers and may be applied on prices (ie. non-business entities). If you are an EU business, make sure you enter your EU VAT number to prove your business status and thus remove VAT from the price. If you are located outside the EU, we won’t charge any VAT, regardless of your business or consumer status.

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What if I have more than 100 employees but only want to survey a segment? Can I use this service?

Yes. As long as the group is 100 or fewer, you can use this survey.

Minimum Responses

We need a response rate of at least 50 percent for valid results. For businesses surveying fewer than 10 employees, you need at least 5 completed responses. These minimums protect anonymity and provide a more accurate representation of your company. If you haven’t met the minimum within 30 days, we can extend the survey period. Of course, more data is better, so we encourage you to get as many responses as you can.

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How can The Brew afford to offer such a detailed service to organizations for such a low price?

After decade of working with high performance – high growth organizations on a fully customized basis, we figured out that we the had the apt technology and processes needed to make our high impact domain expertise available & open to all kinds of organizations, especially, the aspirational high potential & high performance workplaces.

Can I see the survey questions and/or a sample report?

Being in IP sensitive domain, sharing a sample report or questions is a definite challenge. But over years of our experiences have taught us 2 things: a) Clients & Prospective Clients appreciate this, given the commonality of similar challenges faced in their business; b) At The Brew, all of our clients have seen substantial value additions, with respective usage of our products and/or services, so much so that ROI for The Brew is in factor multiples.

Remember, We are the experts, you have access to us, & we will not stop until you get to, where you want to be.

What if I want to run the survey again to see how my scores change?

Excellent idea! It’s good to check again, as your organization evolves. We offer discounted rates for sticking with The Brew & maximizing the ROI of trust invested in us.

Who do I contact to ask more questions?

If you have further questions, connect with The Brew here or email us and we’ll get back to you within two business days.

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  • Content
  • Setup and Administration
  • Report


This version of the product includes core questions, covering everything from existing observable practice levels to expected behaviors, prescribed by organization. We have developed this core through years of detailed research across hundreds of clients on the most important drivers for both financial outcomes and capability maturity of practice levels.

All questions are multiple choice and almost all use the same 5-point scale. Best of all, you can finish this survey within 5 to 7 minutes. It really is that simple.

Setup & Administration

The process follows these steps:

  1. Sign up & Enrollment is quick and easy. Post Payment, we’ll send you a step-by-step guide along with the custom survey link.
  2. Launch the survey, keying in your responses for respective questions. Post successful submission, we analyze the inputs, create your report, and send it directly to you.
  3. Open the report, study the results, and get ready to improve your business!


You’ll receive your PDF report by email, within 10 business days of successful submission.

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This package includes everything you need:

  • A highly condensed, validated capsule of questions in the form of survey, available in English (to be translated to multiple languages soon)
  • Complete confidentiality and anonymity
  • Straightforward results delivered within 10 business days of survey close

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